What makes K-Pop so success?

K-Pop, Korean Pop, has a growing popularity across the globe in the past few years.  Thanks to the aggressive promotion of the Korean media industry in other regions which gives birth to the rise of K-Pop.  Eventually the success was not an accident; it was all strategically planned with its critical success factors.

The reason why Korean groups are more popular than other singing groups from other part of the world is they know how to capture the global market by closely aligning their music style with US.  They understand and learn the critical music elements that capture audience’s interest and attention and put those elements into Korean music.   The US music industry also has a missing existence of Asian pop music over the years.  The rise of K-Pop gives an opportunity to nurture Asian pop music to the US market. 

The appearances of Korean singing stars and singing groups are attractive.  Not solely referring to their facial appearances, it’s all about the overall appearances to include the way they dress and the hit dance they deliver strongly appeal to the young generation.  Even young adults get the sense of youthfulness when they see the way Korean Pop Stars dance. 

The rise of Korean dramas is also another reason contributes to the success of K-Pop.  Many of the dramas manage to closely link with the audience’s heart.  Recent success of “Rooftop Prince” has an audience vote of over 75% in Seoul International Drama Awards 2012 organized by Korea.com.  The success of the drama further increases the popularity of its major actor, Park Yuchun of JYJ, with an audiences vote over 77%.  He has over 90,000 accumulated fans base in one of the discussion forums in Mainland China, Baidu.  His twitter account, though he decided to close down eventually, had over 700,000 followers all over the world, thanks to the widespread of internet and social media.

K-Pop has major contribution to the Korean wave, which also known as Hallyu.  This represents a global recognition of Korean entertainment business which also brings positive effect to the entire Korean culture.